The weather is chillier in some parts of the country, but the ovens are hot! Fall 2024 is shaping up to be an interesting one for the commercial pizza industry, with creativity in both ingredients and formats shaping up to shake things up. But—don’t rush to reinvent the pizza wheel completely—classic comforts are here to stay, too.
- Crust innovation. There’s a significant focus on alternative crusts like gluten-free, cauliflower, and thin, cracker-like options. Detroit-style, tavern-style and flatbreads continue to be best-sellers, particularly with health-conscious consumers. Thin crusts and flatbreads tend to be lower in both carbs and cost, making them attractive to consumers looking to save a few dollars.
Rachel McCrone, director, customer marketing for Rich Products, told Baking Business that the pizza and flatbread category has exceeded industry growth for the past five years. “It’s definitely a strategic growth area for Rich’s. We significantly invested in our capabilities to expand further in the marketplace.”
- Plant-based and gluten-free. Vegan and gluten-free pizzas have shifted from niche to mainstream, driven by demand for healthier, plant-based options. Cashew-based cheeses and jackfruit "meats" are popular alternatives, making plant-based pizzas more enticing for broader audiences.
- Regional styles and unique toppings. Chicago-style, Milwaukee-style, and other regional pizza styles are emerging and expanding beyond borders alongside global influences like Korean barbecue and Mexican flavors. Toppings like truffle oil, pulled jackfruit and honey drizzles are adding gourmet flair, while a Swedish-inspired craze—bananas on pizza—made the NY Post’s Food & Drink section. The Afrikana can also be topped with controversial pineapple, ham and curry powder.
- Customization and comfort. Offering build-your-own options and mini pizzas caters to customers' desire for personalization and reduces food waste. This is especially popular among younger consumers, and fuels pizza lovers who are creatures of habit.
Kelsey Olsen, food and drink analyst for Mintel, said, “While familiarity is a key component of the comfort aspect, pizza can continue to grow the appeal of the category to meet more diverse needs and occasions.”
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